One of the most new popular media design forms is emerging in 3D and CG artists. It seems as though whatever your design persuasion you can find an aesthetic to suit your needs within this realm. I have to appreciate the technical ability of these creatives, from simulating elementary design ideas in product visualisation to creating other worlds in more fantasy driven work, there is no doubt this discipline is spreading like wild-fire!
If you havent witnessed any CGI on your television sets and in the cinemas yet you must be living under a rock, or come to think of it, a more unfortunate part of the world. The emergence and growth of this medium has been advancing since the 70's and it has no sign of slowing. More recently mixing the popular special effects techniques with 3D projection technology on the big screen has uplifted the previously lagging ticket sales of cinemas, who needs to argue with the proof... one word, Avatar.
Enough about cinema, the beauty of this technology to me is that it is so versatile. Moving and still images can be as inventive as your own imagination or as realistic as a photograph, and can be used in an umbrella of art and design principles, taking a lead in developmental stages end stages or progressively through any given project.
Thinking about how CG has boosted revenue for our cinemas, it can be said that many companies in various design processes take more of an active step to support and embrace these technological advances. My favorite example of this is the automotive industry. Moving away solely from photographers its always fun to spot the real or computer generated images, usually for the launch of new designs and commercial brochures. and no doubt the artists in this field are extremely skilled.
One of my favorite photoreal 3D renderers of the moment is Richard Thompson of http://www.richrenders.com/ His online portfolio gives an insight into the flexibility and fun that can be created with a range of automotive vehicles. Each image has its own aesthetic principles in turn reflecting the character of the vehicle in the spotlight, for example the antithesis of the Fiat 500 and Audi R8.
Love it or hate it CG is definitely here to stay, becoming more commercial by the day and is opening up new and exciting possibilities for the creative industries. In my opinion this can only be a good thing!
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